It is in every cell of our body. Factories, cities, and forests all depend on it. It is so ingrained in our everyday life, that water is practically invisible when we have it. But when we don't, it is catastrophic. Water thus has a dual identity. In one instant, water is a a mild mannered element simply doing its job. In the next, it is a wild drama queen stirring up emotions and contentions human conflict.
We humans have a long history of fighting over water. If we aren't draining the neighbor's well, we are poisoning the aquifer or even fighting wars to ensure access. Joe Whitworth sees a better way to address environmental protection than idealism and finger pointing. His approach - dubbed quantified conservation - blends environmental and economic metrics to produce transaction-based strategies to realize outcomes with environmental, social, and economic gains.
Joe has been responsible for strategic direction of The Freshwater Trust for more than a decade, growing the organization’s budget tenfold during that time. He is focused on the next generation of conservation tools at the intersection of technology and finance to get results on the ground. In addition to formal advisory roles in B Corp, foundation and government settings, he is a patented inventor, author of the book Quantified: Redefining Conservation for the Next Economy and has served as founding board chair of the Council for Responsible Sport. Joe has also served as a guest lecturer at the Stanford Graduate School of Business and the Kellogg School of Management at Northwestern University. He holds a B.A. from Dartmouth College and a J.D. from Lewis & Clark College with an emphasis in natural resources and water law.
Joe's Book: Quantified: Redefining Conservation for the Next Economy